The Importance of Hiring a Real Estate Photographer to Sell Your Home

Posted by Justin Havre on Thursday, December 12th, 2019 at 9:53am.

Reasons to Hire a Real Estate PhotographerWhen you're selling your West Pointe home, photographs can make or break a listing. Drab lighting, bad angles, and dull colors can put prospective home buyers off purchasing your home before they even see it in person. Because bad photographs can so drastically affect the speed in which a home sells, it's essential to hire an expert who can portray your home in its best light.

Here's what you need to know about hiring a professional real estate photographer.

Real Estate Photographers Know How to Take Better Photos

In the era of smartphones, anyone can take a picture. However, a huge number of factors go into taking a photo, and skill and training are necessary to capture a home in its best light.

  • Composition: A real estate photographer will know how to frame the rooms of your house in order to capture them and showcase their features to the fullest effect. By not focusing on any less important areas and using strategic camera angles and lenses, your photographer will be able to showcase your house at a glance.
  • Lighting: Good lighting is critical in real estate photography. Dingy photos with poor lighting can make a house look dark, and it can be difficult to showcase windows while balancing the indoor light and exterior light. A professional photographer will know how to utilize natural light to highlight the openness and brightness of your home.
  • Color: Light and composition can affect how color turns out in a photograph, and oftentimes, some of the color is lost between real life and a photo. Professional photographers can offset this with strategic setup and photo corrections after the fact.

Because professional real estate photographers can improve the quality of your listing photos so drastically, their skills should never be overlooked when selling a home.

Professionally Photographed Homes Sell Faster and for More Money

While professional quality photographs are nice, many people wonder if they bring any practical benefit to your home. After all, with the costs of hiring a real estate agent, fixing damage and staging your home, photography can be seen as an unnecessary expense. However, real estate photography can help your home sell faster, and for more money.

Studies show that professional real estate photography will help a home sell up to 32% faster than homes without it. Additionally, homes photographed by a professional sold for more money—due, in part, to the increased number of people who came to see their home. Homes photographed by professionals sold for an average of $3,400 more than their counterparts.

Hire a Real Estate Photographer Today

With these benefits, home sellers should never pass up the option of having professional photography done for their home. Reach out to a professional real estate photographer today, or connect with a real estate agent who can get you in touch with trusted professionals in your area to help your home shine.

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